Without doubts, SEO would have no reasonable impact on the online presence of a business owner whose brand already has bad online ratings. Since the brand identity of your business determines its success, it's very important that you protect your online reputation from being damaged through fake and bad reviews.
The Challenge
Today, there are several marketing and promotional methods that you can adopt to gain more popularity for your business or company. Nonetheless, these strategies wouldn't produce the best results if your business has been badly rated in online communities. Even, if your site shows up on page 1 of Google, the negative rating would still discourage potential customers.
Inarguably, what people say about your company or business is very important to its success; and if you want to beat your competitors, you must be able to prove that you have all it takes to deliver the best products or services in your niche. As a result, news about your credibility would spread all over the web.
It's worth noting that some competitors are involved in unethical marketing practices. They can purchase your product and then go ahead to post a negative review about the brand. What do you think would happen to your business if it scores 4 out of 10 in online ratings?
Factors that Affect Online Reputation
Generally speaking, a particular brand can receive bad ratings in the following ways:
* Your reputation can be damaged through poor service delivery, low-quality products, unfriendly customer support, and other factors that are within the confines of the business. In this case, a dissatisfied customer can post a negative review about your business.
* As noted earlier on, a bad reputation can also arise from paid fake reviews.
The latter is largely beyond the control of a business owner. There is no way anyone can trace the real sources of such fake reviews.
How to Protect Your Online Reputation
With respect to the foregoing, the following are steps you can take to protect your online reputation:
* Evaluate your business in terms of your products, services, and personnel. You need to ensure professionalism in every aspect of the business so as to present a good image before your customers.
* Write a polite, non-confrontational letter to the owner of sites where negatives reviews have been posted on your business. Remember that most websites don't have any contact information. Therefore, it would be practically impossible to reach the webmasters.
* Sign up for Google Alerts to receive notifications on up-to-date search results that are related to your keywords or brand name. Besides, conduct a regular search for your name or business name in search engines to see what would come up with it.
* Try to remove negative reviews through positive content publishing. In other words, you should post high-quality content on the web from time to time. This step would push negative reviews into the abyss of the Internet where they would be buried almost forever.
* You can as well hire an online reputation agent to undertake all of the afore-mentioned activities on your behalf. It would save you time.
In all, you need to take conscious steps in ensuring that your brand, business name, or personal name as an expert is not damaged on the net. Always protect your online reputation.
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